37signals' Design Decisions

37signals has established themselves on the web by creating very user-friendly project management tools, and by implementing them under the “less is more” approach. Now, I think they could build just about anything they wanted and it would be adopted by tons of people. Essentially, they know what “cool” is. They are indeed an interesting company, and I really enjoy reading their posts. Especially the new series, “Design Decisions.” They take a design decision they’ve made, break it down and explain why they’ve made it. It’s entertaining to read how the big-timers (although they’re a small company) contemplate a new design—even if it is just the menu of a page. I believe they’ve only posted two for the series so far (1 and 2). If you’re into web (application) design at all, you’d probably find it interesting to see how a really successful team breaks down a design.